Company History

Linkplay Technology was established four years ago by a core team of high caliber technology entrepreneurs from Google, Broadcom and InterVideo. Linkplay develops cutting-edge wireless technology for a variety of products and applications featured in top brands on the market. It has integrated into 40 brand products such as Jam Audio, AudioPro, Edifier, and many more.

Linkplay works with top audio product brands to provide customizable and meticulously crafted wi-fi audio technology solutions. Using only highest quality components, Linkplay’s solutions enable new and unique audio products to create limitless and profound auditory experiences.

Today, Linkplay is comprised of a global team of talented hardware and software engineers and business veterans. Technology partners include original design manufacturers (ODMs), component suppliers and key technology investors. We build high-fidelity, wireless audio systems with our cornerstone Wi-Fi audio technology. We help partners integrate Wi-Fi technology and integrate it into their own brands.

Our headquarters are based in the Silicon Valley, US and Shanghai, China.

Interested in learning more about Linkplay? Send us an email or fill out our contact form today and we'd be more than happy to connect and answer questions.

Leadership Team

Lifeng Zhao, PhD


Lifeng is the creative mastermind behind Linkplay’s patent-pending technology. He possesses a PhD in Electrical Engineering from USC (University of Southern California) and holds 8 US and 6 European patents. Before Linkplay, he co-founded Nemochips and serve as the director of software for Intervideo. Anyone who’s interacted with him can see immediately that he is passionate about the endless possibilities of wireless technology and its applications to enhance everyday life in meaningful ways.

Jade Wu

General Manager & Chief Business Officer

Jade is no stranger to the ebbs and flows of Silicon Valley with her 18 years of experience in hi-tech​ industry​, consumer operations, media and B2B communications. She is an 8-year veteran ​at Google​ offering product strategy in various product teams. Prior to Google, she was ​a ​TV show host and producer at CCTV, China. Jade​'s been​ lead​ing​ the charge in developing the US business for Linkplay through establishing partnerships with global stream music services, IOT companies, and brands​ since 2014​. On her free time, she loves reading, SoulCycle, Pilates, Calligraphy, hiking and traveling with her family. With her passion for voice, she also hosts a podcast station telling bilingual children stories as her hobby.

Lin Ma

Vice President of Engineering

Lin serves as Vice President of Engineering at Linkplay. In this role, Lin oversees engineering teams responsible for core technology developments including embedded software, Wi-Fi, audio and various streaming protocols, and system integration. Before joining Linkplay, Lin worked as the manager of the firmware and diagnostics team at Cavium Networks. Prior to Cavium, Lin served in a variety of key roles in the core Wi-Fi team at Broadcom in Sunnyvale, where he successfully led and delivered world-class Wi-Fi software. Before that, Lin held software manager positions at Nemochips and InterVideo. Lin earned a B.S. in Automation from Beijing Institute of Technology.

Steven Willenborg

Director of North American Sales

Steven Willenborg has more than 31 years of success in the consumer electronics and IoT products markets. Leveraging extensive experience developing global businesses and brands Willenborg is an asset in assisting companies grow into different market verticals across the globe. With extensive cross-functional experience in business development Willenborg has lead team various teams setting strategies for branding and brand development, corporate presentations, business communications, sales and market development, product marketing, product management, client support, CRM implementation, and operations. Throughout his career, Steven has held leadership positions at the General Motors Corporation, Harman International. Zylux Acoustic Corporation, Tymphany, Materion Corporation and Eastech. As a seasoned Board Member, Steven has held board positions with UVC Cleaning Systems, and was the Board Chair for ScanSpeak A/S. Steven holds a BS in Mechanical Engineering from Western Michigan University and holds multiple certificates from various professional business development organizations.

Gerry Holman

Director of European Sales

Gerry is the European Director of Sales for Linkplay. Prior to Linkplay. Gerry has held senior positions within the consumer electronics and IT industry, including Japanese sensor and module specialist Alps electric, and US computer peripheral manufacturer Cherry electrical. Gerry has worked in this industry for over 40 years.

Technology Partners



Media Contact:
Steven Willenborg, Director of Sales

US Offices

Newark Office
8000 Jarvis Avenue Suite #130
Newark, CA 94560

Riverside Office
5225 Canyon Crest Dr.
Riverside, CA 92507

China Offices

Shanghai Office
WuBao Rd. 255, #701
Minhang District, Shanghai

Shenzhen Office
Ming You industrial Products Procurement Center, #205, Building B, Xixang Baoyuan Road
Bao An District, Shenzhen

Xiamen Office
Room 406-3, 26 Guanri Road
Siming District, Xiamen

Korea Office

Anyang Office
Henry Jeong, Sales Manager, Korea Division
K-Center #901, Simindaero 248 Beongil 25
Dongan-gu, Anyang-si, Gyeonggi-do
KOREA 14067